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Cue Summer.21 has arrived!

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Cue Summer.21 has arrived!

The Summer.21 collection, which was first previewed at the Future of Fashion Runway at Afterpay Australian Fashion Week, is now available online and in select stores not impacted by lockdowns.

The Collection | Summer 21

Summer 21 is an optimistic reinvention of our signatures, a shift in the way we approach and apply the modern elements we are known for. The collection focuses on the art of tailoring with the construction of strong sculpted shapes and a play on proportions.

Dresses, jackets and trench coats come with clean lines and considered details. Garments are crafted from soft linen, cotton and crepe in subtle textures. The tonal colour palette of ivory, silver grey and light gold, forces the focus on the garment’s shapes and details. Classic check styles are designed to be layered with foundation pieces. The pared back nature of the collection provides modern outfitting options for summer.

Shop Cue's new arrivals from the Summer 21 collection and more here:

Behind the scenes

The pandemic challenged us to find innovative ways to showcase our new collection, whilst adhering to physical distancing guidelines. The campaign fuses our renowned craftsmanship with the modernity of industry-leading CGI technology.

Australian model Madison Fanshawe stands strong in a futuristic environment wearing new season pieces. Every element of the architectural setting, from the curved walls to the reflections of light, are digitally rendered.

To bring the campaign to life in a unique CGI world, we turned to the best in the industry, Melbourne artists Justin Ridler and Sarah Woodall. We previously collaborated with the duo for our Winter.21 campaign. Together we pushed boundaries and fused fashion with tech to create our most dynamic campaign to date!

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