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We're on a mission to help people live well, in this increasingly digital age.

Helping people is the reason we exist – it’s what started Baxter Blue and what inspires us each day. We want digital wellbeing to become part of life, because when you work, play, learn and connect on screen as much as we do, digital stress can feel pretty normal. But it doesn’t have to be. With the knowledge, science and great products to enhance the everyday digital experience we can all embrace a healthier digital life.

For us, blue light glasses were the ideal start to our digital wellbeing journey. When we saw first-hand the difference this one simple addition made to our own and our customers’ overall wellbeing, we wanted to do more.

We learned all we could about how time spent on digital devices affects the mind and body. And now armed with that knowledge, we’re on a mission to improve the wellbeing of anyone that spends time in front of a screen. To help more people feel great, and live well while enjoying their increasingly digital lives.