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BJ’s PJ's: A fashion revolution with a difference!

Now you can be your most confident comfy with wire-free breast support and versatile flattering styles. Loungewear you can live in, pj’s you can wear just about anywhere, maternity wear that will grow with your bub and your boobs, yoga wear/ life wear or working from home wear, these are all 100% ethically Australian made using Australian premium Australian 4-way stretch organic cotton.

This multi-award winning, luxurious range, has no harmful chemicals, dyes or toxins. Longevity and quality are at the forefront of all design so that you can wear these comfortable and conscious pieces for many years on many occasions.

Belinda Jane confesses to being a comfort dresser and had worked in the fashion industry for many years and often wondered why PJs were mostly synthetic, bulky, unflattering, impractical, uncomfortable and daggy..... often instilling a lack of confidence, discomfort and sweat! BJ (as her friends call her) also has skin sensitivities and trying to find organic cotton was proving incredibly difficult for her - so, BJ decided to design her own range of garments and BJ's PJs were born.

“I wanted versatile loungewear and pyjamas with wire-free breast support for confidence, and discretion, and flattering designs that could be worn just about anywhere, however with comfort high on the priority list, the challenge was increased dramatically when inserting a wire-free support as this is no easy task and has taken many years to perfect”.

Women often suffer from painful breasts during hormonal times, particularly during pregnancy or larger, more sensitive breasts, and support can really help relieve the discomfort. With more education on ethical and slow fashion now available, BJ is dedicated to sharing this knowledge to improve the health and well being of the planet and all of its inhabitants.

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BJ's PJ's maternity fashion: Best tops and dresses for pregnancy

The body changes quite drastically during pregnancy, but with BJ's PJ's, you can wear them before, during and post pregnancy.

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