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Established in 2021, CHAMANI is doing fashion differently - focusing on conscious luxury that is committed to a greater purpose. They are more than just a brand but a movement - a wearable activism brand that fights for freedom, equality and opportunity for marginalised women, girls, and communities, through timeless, wearable art pieces. Striving to be the change they wish to see in the world, CHAMANI is harnessing the enormous power of the fashion industry to create life-altering, positive impact to people’s lives and our beloved planet. It exists to create impact, using fashion as a force for good and a vehicle for change through a unique value-chain that endeavours to give back at every stage of production and beyond.
“We exist to give people an alternative to current fashion options that are creating enormous destruction. An alternative that strives to do better in the fashion industry. A brand that leads by example and proves that fashion doesn’t have to cost the Earth – a way for people to shop their values, vote with their dollar and to purchase locally, sustainably, ethically and with purpose. We give customers a means to give back through the simple act of purchasing a unique heirloom garment.”
All CHAMANI garments are Australian made through partnerships with local makers and non-profit organisations such as The Social Studio based in Melbourne who provide work experience and training to our refugee and asylum-seeker community. CHAMANI is also proudly accredited by Ethical Clothing Australia.
Each garment order is wrapped in a special tote bag made by the women at Sambhali Trust, a women-empowerment charity in India. The talented women here upcycle vintage, silk sarees to create the bags and then hand embroider them.
With each CHAMANI purchase you are also giving back to some incredible causes.
__Each garment includes a donation to: __
- Project Futures – to help provide an education to a woman or girl who has been rescued from modern slavery.
- Share The Dignity Australia – to provide one month of sanitary products to a woman in need through the sale of our accessories.
- One Tree Planted – to plant a native tree with each order.
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