Perth: West Coast jewel

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Perth: West Coast jewel

Located on the Swan River, the coastal city of Perth boasts stunning beaches, expansive parklands, outstanding wine regions and a vibrant CBD.

It’s no wonder Perth is a destination of choice for many international, interstate and intrastate visitors. In 2018 alone Perth had 5.8 million overnight visitors, spending $4.4 billion - a number that’s increased 12% since the previous year.

It’s an exciting time of growth and development for Perth, with 17 new and 3 refurbished hotels opening since 2012 delivering more than three thousand rooms, with a further 2,824 rooms committed or under construction. Furthermore the $100 million transformation of the nearby Scarborough foreshore is set to continue to attract even more visitors and jobs to the area.

The 60,000-seat state-of-the-art Optus Stadium opened in January 2018 and in its first year alone attracted more than 2 million visits including over 122,000 regional, interstate and international visitors.

The stadium hosted international sporting fixtures including a game between Manchester United v Leeds United in July 2019 plus the second Bledisloe Cup fixture in August 2019 as well as securing concerts by Queen, U2 and Metallica.

Its projected Perth visitor numbers and spend will continue to grow. The State Government Strategy for Tourism in Western Australia set a target to double the value of tourism expenditure from $6 billion in 2010 to $12 billion by 2020; and with more direct flights to Perth than ever before (you can now fly non-stop to London and Tasmania, with Japan to follow next month); and ongoing investment in tourism and hotel development visitor numbers to WA are projected to increase by 33% in the next ten years.

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Sources:
Tourism targets: https://www.experienceperth.com/page/about-us
Tourism investment: https://bit.ly/2MUgiux
Hotel development: https://bit.ly/33tJPRA
Optus Stadium: https://optusstadium.com.au/the-stadium/fact-sheets
Domestic tourism forecast: https://bit.ly/2KIgtGr
Scarborough: https://bit.ly/31GfXQl