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Meet the Aboriginal artist behind our 2025 NAIDOC Week campaign

Westfield acknowledges the Traditional Owners of the land on which our business operates, and we pay our respect to their Elders past and present.

National NAIDOC Week is a time for all Australians to learn, celebrate and recognise the history, culture and achievements of Aboriginal and Torres Strait Islander peoples. This year, the NAIDOC Week theme 'The Next Generation: Strength, Vision & Legacy' celebrates not only the achievements of the past but the bright future ahead, empowered by the strength of young, Indigenous leaders, the vision of Indigenous communities, and the legacy of Indigenous ancestors. NAIDOC Week 2025 also celebrates 50 years of honoring and elevating Indigenous voices, culture, and resilience.

To understand more about the significance of NAIDOC Week, we sat down with proud Dja Dja Wurrung and Yorta Yorta Black Fulla, ENOKi (they/them) - the artist behind this year’s NAIDOC Week creative at Westfield. ENOKi is based in Wurundjeri Country (Melbourne) and is a multi-media artist, with a focus on digital media.


Image credit: Annie Harvey

What does this year's theme of 'The Next Generation: Strength, Vision and Legacy' mean to you?

For me it means being empowered by those who came before me and passing on their strength and vision to the generation that'll come after me.

As a young, First Nations person and artist, what kind of messages do you hope to convey to communities through your art?

In my practice I try to focus on Blak joy whilst I still highlighting our struggle. I find it is equally important to spread hope and happiness in my art. My art is a reminder, especially for Queer Blak people, that we've always been here and will continue to be here.

What drew you to multi-media art?

Having ADHD I tend to hyper focus on activities, hobbies and different types of crafts, so I'll get a random urge to pick up an art medium and then become completely obsessed with the media. I will learn everything I can about that medium, or at least the aspects the that interest me. From working with different mediums, I've found that materials are fluid to the story, where one material may become a part of the story and by changing that material, it can also change the story and how it’s viewed.

To discover what NAIDOC Week events are happening at Westfield Southland and how to participate, find out more here >

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We acknowledge the Bunurong people of the Kulin Nation as the Traditional Owners of the land we gather on today and pay our respects to Aboriginal and Torres Strait Islander cultures and their Elders past and present.

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