Shop in solidarity: Support the Australian bushfire appeals


Shop in solidarity: Support the Australian bushfire appeals

As our country continues to battle devastating bushfires and support relief and recovery efforts, we have immense gratitude for the men and women volunteering and working tirelessly to save lives, homes, communities, businesses and wildlife.

Many of you would have already donated to your charity of choice, and we believe that every cent truly counts.

Scentre Group, owner and operator of Westfield in Australia and New Zealand, are supporting relief and recovery efforts through a partnership with The Salvation Army Australia that includes a cash donation of $500,000 and access to our digital media screens and community desks in our centres to support ongoing fundraising.

Through Scentre Group’s workplace giving program, we match our people’s donations dollar-for dollar and any impacted team members have access to our Employee Assistance Program, so they can access relevant support.

If you are curious as to how you can shop in solidarity, we have compiled a list of Westfield Southland brands which are stepping up and donating dollars to worthy appeals nation-wide.

To donate directly, visit The Salvation Army's website here.

View an extensive list below:

Accent Group

Accent Group, including The Athlete's Foot and Platypus is donating $100,000 to The Red Cross Australia, and will continue to offer ongoing support throughout the recovery process.


The Adairs Retail Group has made a donation of $50,000 to the Australian Red Cross.

Bed Bath N Table

Bed Bath N Table are pledging to donate $100,000 to the following organisations for their continued support to our beautiful country and community during this time of emergency.

  • $50,000 to @redcrossau who are helping the communities who are suffering with essential disaster relief.
  • $25,000 to our national fire services
  • $25,000 to NSW Wildlife Information, Rescue & Education Service (WIRES) Wires Wildlife Rescue who are supporting our wildlife populations that have been left vulnerable and in need of help.


Is continuing to support emergency services and relief efforts, including donations to Foodbank, state governments and directly from stores to relief centres and emergency crews.
Team members at stores across the state have held fundraisers and donated food, water and other essentials, and continue to collect customer donations for the Red Cross at the checkout.

Coles has donated 28 pallets of food and essentials via Foodbank to the Cobargo, Bega and Bermagui evacuation centres, and four pallets of fruit and vegetables for animals at the Mogo Zoo.

Country Road Group

Including Country Road brands, Witchery and Mimco, Trenery and Politix, has donated $100,000 to The Australian Red Cross Disaster Relief & Recovery Fund.

Forever New

Is donating a total of $100,000 to The Australian Red Cross Disaster Relief and Recovery Fund to help communities rebuild.

General Pants

Has donated 100% of its profits from 9 January to the Australian Red Cross.

Hanes Australasia

Hanes Australasia, including Bonds and Bonds Kids, has pledged to provide at least $500,00 of support to those impacted. This will be made up of a minimum of $400,000 worth of product to be distributed via their partners GIVIT, the Salvation Army or directly to those in need, plus at least $100,000 in cash donations to be provided to various organisations focused on fire fighting and relief efforts.

Honey Birdette

Honey Birdette is pledging $15,000 to the Red Cross Australia Disaster Relief & Recovery Fund to try to make a difference for those impacted by the devastating fires.

Jo Mercer

Jo Mercer has pledged $50,000 to the Red Cross Australia Disaster Relief & Recovery Fund and we will continue to support our communities through the recovery process.


Lush pledges to donate a minimum of $100,000 by March 2020 from our Charity Pot fund to grassroots organisations and charities who are part of the ongoing effort in driving climate action. This will include groups who work to regenerate land, defend the rights of First Nations People, drive legislative change, and protect our unique and diverse wildlife. ⁠


Has pledged $100,000 to The Australian Red Cross Bushfire disaster relief fund.

Michael Hill

To support local communities, Michael Hill International will give $100,000 to the Australian Red Cross’ Disaster Relief & Recovery fund.


Come join their Avenger heroes to fight bushfire! Miniso will bedonate 5% of your
purchase on any Marvel products.

Mister Minit

Has pledged $20,000 to The Salvation Army Bushfire appeal.

Muffin Break

Muffin Break is making a commitment to WIRES. The charity is rescuing and caring for the innocent animals caught in fire-devastated areas.They are donating $1 for every Lamington Muffin or Lamington Milkshake sold this month to support this organisation, up to $20,000. Their parent company, Foodco, will also match this $20,000 commitment to a total of $40,000.


Will make an upfront minimum contribution of $150,000 to The Salvation Army Disaster Appeal - a Myer Community Fund charity partner - which is supporting families and communities impacted by the bushfires in New South Wales and Queensland.

NAB, Commonwealth Bank, ANZ and Westpac

are offering disaster relief packages to those impacted by bushfires in Queensland and New South Wales. The packages include the suspension of certain fees or loan repayments. Westpac is also donating $200,000 to the Salvation Army’s Emergency and Disaster Appeal.

Overland Footwear

On Wednesday 8th January, Overland Footwear, owner of Merchant 1948 in Australia will be donating 100% of all our profits for the day to support the bushfire relief. The charities that they have chosen to support are Salvation Army Disaster Appeal and Australia Red Cross. Customers will also have the opportunity to donate to both these charities in store.


Pandora Australia have made a $25,000 donation to the Australian Red Cross, and a $25,000 donation to WIRES.

Ripe Maternity

Donated 100% of their profits between 6 – 12 January.

T2 Tea

Donated $50,000 to the Australian Red Cross Disaster Relief and Recovery Fund.

The Body Shop

Has pledged $25,000 to The Australian Red Cross.

The Cotton on Group

Made up of Cotton On, Cotton On Body, and Typo, The Cotton On Group is pledging $250,000 to support bushfire relief efforts.

The Sussan Group

Made up of Sportsgirl, Sussan & Suzanne Grae, is making a donation of $100,000 to be split equally between the Salvation Army Disaster Appeal and the Australian Red Cross Disaster Relief and Recovery to support all of the families, communities and businesses as they cope with the disaster and to aid in the recovery process.


Donated $25,000 to bush fire relief efforts with funds going to NSW Rural Fire Service, CFA Victoria, WIRES and The Australian Red Cross.

Seed Heritage

Seed Heritage and French Connection will collectively donate $200,000 to the Red Cross Disaster Relief and Recovery fund in addition to the recent women’s, men’s and children’s clothing donated to Thread Together Australia.

Shoes and Sox

Donated 100% of profits to The Australian Red Corss and WIRES on 7 & 8 January.

Wesfarmers Group

The parent company to Target Australia has advised their team members that if they choose to join a volunteer service assisting in fighting Australian bushfires they will be supported with paid leave.


Announced it is donating $500,000 to the Support Through Australian Natural Disasters (STAND) program which will go to the Salvation Army’s disaster appeal.

As more brands come onboard, we will continue to update this list. Comment, tag or DM us on Instagram @westfieldsouthland if you know of other brands donating to the cause.


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