The Body Shop teams up with Siala to fight female homelessness
The Body Shop Australia has teamed up with rising singer-songwriter Siala to produce a new cover of Crystal Waters’ iconic 90s anthem Gypsy Woman (She’s Homeless) for the launch of its 2020 Christmas campaign, which will bring people together to fight female homelessness in Australia.
New research released by The Body Shop Australia reveals that over one in three (35%) Australian women say they, or someone they know, has experienced homelessness. Furthermore 82% of Aussies believe the majority of homeless people sleep rough when, in reality, they account for just 7% of cases, and 46% of Australians believe that homelessness is a result of poor lifestyle choices. It is due to this stigma and lack of understanding that The Body Shop has teamed up with Siala and Launch Housing, a community organisation passionately committed to ending homelessness, to overcome the misconceptions of female homelessness.
A portion of all profits from sales this Christmas will go to supporting a national program from Launch Housing supporting women and children experiencing homelessness.