Inspired by hair rollers, this super-curling and lifting mascara creates a sexy, wide-eyed look all day. *Benefits* Its patent-pending Hook 'n' Roll(TM), brush features tiny custom-designed hooks to catch, lift and curl even short and straight lashes. Bye-bye eyelash curler! *Application* * Open mascara tube and wipe excess mascara off the wand on the inside rim of mascara tube, or on a tissue. * Lightly coat curled lashes, starting from lash line then wiggle wand back and forth towards the tip.