Cetaphil Gentle Cleansing Bar is pH Neutral. It helps maintain the skin's natural oils and is suitable for dry, sensitive as well as normal skin. Its light lathering formulation has been developed for those who prefer the feel of a gentle cleansing bar. Cleanse without soap Soap can be irritating for people who have sensitive skin or problem skin (caused by a dermatological condition such as eczema, psoriasis, acne or rosacea). Unlike soap, Cetaphil gently cleanses all skin types without stripping them of their natural oils. Cetaphil is the gentlest, least irritating cleanser. (21 day irritancy study AMA Laboratories NY 2000). Moisturise after cleansing Healthy skin contains a balance of natural oils and moisture. Cleansing will help this balance. However, some assistance is needed to maintain healthy moisture levels. Cetaphil Moisturisers hydrate by helping to draw the natural moisture up from deep within the skin and then maintaining optimal hydration. Get into the habit of good skin care - cleanse and moisturise everyday with Cetaphil.