White Magic creates highly innovative chemical free cleaning products that are of the highest quality at a affordable prices. White Magic is a new and highly unique cleaning product that uses only water to erase stubborn marks. White Magic is a multi-purpose cleaner that effectively removes stubborn marks without the need for harmful chemical cleaners. White Magic can be used on any smooth and non-porous area of the home or office. White Magic is the market leader in the Australian and New Zealand Microfibre Cleaning market. In 2001 they were the first to launch the Microfibre Sponge into the Australian market and have since grown the range to include the largest range of Microfibre Sponges, Cloths and Mops.