The tool for serious styling. Adds medium-hold styling and staying power. Nourishing plant proteins help provide softness, hold and shine. Formulated with certified organic aloe, calendula and camomile. For medium to coarse hair - Medium hold - Adds shine How to Use Emulsify a small amount of gel in your palms and apply evenly through damp hair. For a sleek or wet look, allow hair to air dry. For dramatic style: Apply gel liberally to damp hair, then put rollers in some sections, leaving other sections out. Either blow-dry or allow your hair to dry naturally to create different textures.