Humectant-rich pomade, with plant-derived aroma, enhances curl. Especially effective in dry climates, it activates and maintains wave in textured or treated hair. - Defines - Adds shine How to Use - Apply to wet or dry hair prior to braiding or making a pony tail. This will keep stray hairs in place and maintain a smooth, controlled style. - In climates that are especially dry, mix a little brilliant humectant pomade with any aveda styling product to keep your hair moist and conditioned throughout the day.