The specifically crafted formulas include our rich Botanical blend of coconut milk and aloe vera. This system gently cleanses and restores smoothness and strength. Leaving it with brilliant natural-looking shine. No Parabens. No Dyes. Silicone Free. Safe for colour treated hair. TRESemme understands how great hair gives you the confidence to walk taller every day. Delivering that feeling has driven TRESemme since Edna L. Emme founded the brand in 1948. She embodied this confidence; the perfect role model for inspiring modern women today. Intelligent and beautiful, Edna was a rule breaker and entrepreneur, a powerful package who was admired for her beauty but remembered her for her intelligence and tenacity. She was also a trailblazer for women in the workplace. Rising from the machine floor to the boardroom, she became vice-president of the Godfroy Manufacturing Company, a rare achievement in an age when executives were almost exclusively men. From our origins in salons, we have always been driven by a simple truth; every woman deserves to look fabulous without spending a fortune. TRESemme is dedicated to creating hair care and styling products that are salon quality without the salon price. Salon inspired, stylist tested products to help you create your own style and experience that salon feeling every day.