Australia’s favourite annual toy sale returns to BIG W


Australia’s favourite annual toy sale returns to BIG W

BIG W, Level 2

The wait is over! The shopping event that Australia waits for all year, BIG W’s famous annual TOY MANIA sale, is finally here! A huge selection of kids’ favourite toys will have their prices slashed for three big weeks of toy shopping.

According to a new report by BIG W, which has been released today on the eve of the brands’ famed Toy Mania sale, parents are embracing playtime more than ever, with over half of parents (55%) spending more time playing with their children since isolation. In fact a whopping 83% of Aussie parents said they are using toys for learning and development purposes to enhance the increased playtime during unprecedented times spent at home together. 

BIG W has also identified the top 5 toy trends for 2020, which are clearly linked to the times many Aussies find themselves in, with budget-friendly toys and outdoor play topping the list as families tighten their belts and are spending more time at home. 

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