AJE ATHLETICA: Introducing AJE studio
Aje Athletica, Level 3
Meet those minimal, pared-back pieces to see you through everything – from dawn to dusk, desk to disco, and every moment in between.
Cut in shapes that are as versatile as they are elevated, STUDIO is a series of seasonless staples with that coastal cool spirit you can only find at Aje.
Each piece is made to underscore every look in your collection. So you can mix, match, switch and flip – over and over again. With shapes that turn back to front and inside out, it’s high-style, low-effort wear that fits with every move and every mood.
The collection is conceptualised from the early shapes, designs and cutting fabric that our founders created in the Aje Atelier, with a modern-day twist that keeps it fresh, beachy and always cool. Where classic craftsmanship meets contemporary edge, think of STUDIO as essentials – with extra.
Tinted in a fresh, fun palette that still feels like ‘forever’, you’ll find STUDIO in light to dark neutrals, wild animal prints, soft sands and high-shine sequins. Dotted with pearl beads, tortoiseshell buttons and fresh runs of logo, pieces are cut cooler – right down to the details.
From must-have accessories to do-it-all denim, chic separates, and wear-forever fits, the new line is made to elevate every day – everywhere.
Take a glimpse inside the exclusive Aje STUDIO launch party
Taking place at Sails in Lavender Bay, an open balcony with stunning views of Sydney Harbour and coastal decor set the scene for the celebration of Aje STUDIO.
Seen in new and soon-to-be-released looks from Volume I, friends of the brand and co-founders Adrian Norris and Edwina Forest gathered to enjoy custom cocktails, refreshments, and music by Australian DJ Jordan Coulter.
Guests included Rozalia Russian, Nadia Fairfax, Sophia Begg, Montana Cox and Morgan Mackenzie, styling their standout pieces from the newly released coastal cool category.
AJE Studio is available now in AJE ATHLETICA retail stores, Select David Jones stores and online at ajeworld.com.au
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