“The friendliest coffee snobs you’ll ever meet”. Founded by a group of Melbourne coffee enthusiasts, Coffee Hit began as an purely online offering. The idea at the time was to source the freshest, specialty grade coffee direct from farmers and make it accessible to coffee lovers all over Australia. And that mission remains today.
Roasting coffee in-store is key to our success. In-store roasting gives us ultimate control over quality and flavour and ensures our coffee is always fresh. Our roasters are experienced coffee tasters and specialise in analysing the sensory aspects of coffee including: flavour, aroma, body, sweetness, balance and aftertaste. Over the years, they’ve had plenty of practice! This comes in handy when maintaining consistency of the flavour profiles of our coffee that our customers love so much. We love educating our customers on the roasting process.