A/W 2025 marks a refresh of H&M's fashion spirit. Full of rich tones, intruiging details and design-focused silhouettes, this collection brings a very special season for H&M.

"This collection is full of many special inspirations and qaulity materials. The leather, the knits, the sparkly separates - together the pieces showcase the strength of H&M's fashion ability. It's all about truly great clothes: real wardrobe icons. The campaign lets the fashion shine" - Eliana Masgalos, Womenswear Design Director, H&M.