PUMA: Do You Defy Campaign


PUMA: Do You Defy Campaign

PUMA® is back at it, and defying expectations by launching its newest women’s training silhouette, DEFY, spearheaded by PUMA Global Ambassador – Selena Gomez.

As the ultimate inspiration for daring women, Selena Gomez is the muse behind DEFY. She bravely opposes conventions and carves her own lane without apologizing. DEFY is a new and revolutionary training shoe. Its platform sole, inspired by the resurgence of the chunky-shoe-trend, defies training standards and goes beyond style. The platform fully supports side-toside movement, includes PROFOAM (PUMA’s energy return foam), and provides lightweight cushioning that adds functionality and brings style to training.

“To DEFY is to be brave” mentioned Selena Gomez. “It’s about pushing the envelope and not obeying any ‘expectations’ placed on you by society. PUMA has captured this feeling perfectly with their new DEFY training shoe. I remind myself daily the importance of defying the outside noise and being true to myself.”

PUMA’s DEFY main tech benefits are:
COMFORT: PROFOAM provides instant cushion. Good things come to those who go get it.
SUPPORT: Super supportive. Kind of like your besties, but in sneaker form.
FIT: Knitted upper for a sleek, lightweight fit. Who knew a sneaker could be so cozy?

DEFY is here to encourage women to be a force to be reckoned with. A force that leads the pack. A force that reminds every woman out there that the only way to be you is to do you. So, DEFY conventions. DEFY norms. Dare to DEFY

Shop the DEFY range at PUMA Miranda, Level 3.




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