After taking 4 years off to establish her business Danielle is back to join the Westfield styling team for 2016 and is excited to pick up where she left off. She has spent the last 4 years building her wildly successful online fashion boutique and capturing images of Adelaide's style influencers. Her experience in photography and marketing has lent well to her business and has given her the opportunity to collaborate with a number of successful Australian labels, models and influencers.
Danielle first worked for Westfield back in 2009 where she would conduct client makeovers and styling sessions, organize and present workshops and fashion parades, style editorial photo-shoots and was responsible for the visual merchandising of all Westfield centres across South Australia. A career highlight was presenting on stage along side Gok Wan for his National Tour. Danielle is looking forward to re-igniting her role as Senior Stylist for Westfield SA as well as implementing her social media and photography background to help with the continued growth of Westfield’s digital presence.
Being a working mum Danielle understands the balancing act of wanting to look your best but remaining comfortable and practical at the same time. She loves to wear her sky-high heels but knows that sometimes the situation may call for converse sneakers. Her personal style nod’s towards the 70’s and 90’s fusing bohemian and minimalism with the belief that she’s never met a pair of high waisted pants that she didn’t like.
Paying homage to Kate Spade, Danielle aggress that "Playing dress-up begins at age five and never truly ends."