Thomas Sabo: generation charm club


Thomas Sabo: generation charm club

Sophisticated, expressive and traversing all generations: With the launch of the Generation
Charm Club Collection, Thomas Sabo is reinventing the world of the Charm. The global campaign combines high fashion looks with enthusiasm for jewellery and a completely new expression of the wearer’s own personality.

“We have completely reworked and re-invented our Charm designs. By means of the new alignment of the Collection, new pricing and combination options, we would now like to reach all of our customers, above and beyond the loyal fans of the Collection. The launch will be accompanied by a comprehensive marketing concept that includes a new generation Charm Club logo and unique POS presentation”, says company founder Thomas Sabo.

The Collection sparkles with around 260 restyled, high quality Charm designs in 925 Sterling silver, on trend 18k yellow gold plating and classic natural materials.


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