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BIG W: Toys for Joy program is now live nationwide

BIG W, Level 2

BIG W is proud to announce that they have expanded their successful Toys for Joy program to all 176 stores nationally after the initiative saw over 18 tonnes of old toys collected in its first year of trial operations.

Facilitated by recycling partner TerraCycle, BIG W’s Toys for Joy is the first of its kind toy recycling program in Australia. According to Managing Director of BIG W, Pejman Okhovat, the program aims to reduce the number of toys that find their way into landfill by giving parents and carers an easy and accessible disposal alternative at their local BIG W store.

“We know as kids grow older, they grow out of their toys, and Toys For Joy provides parents peace of mind knowing that as they declutter, they are disposing of old toys in a manner that helps to reduce landfill. The program has been resonating with families, evidenced by the collection of more than 18 tonnes of waste that has been sent to TerraCycle for recycling so far,” says Okhovat.

“We are committed to reducing landfill and helping to make new, fun things for kids and communities to enjoy. Our first project was a children’s playground in a school in the western suburbs of Sydney and we have new initiatives in the pipeline to help communities that need it most. We look forward to making an even greater difference now the program has a national footprint.”

Customers can simply drop pre-loved toys into the purpose-built Toys for Joy chest, which can be found at the front of all BIG W stores. BIG W cannot accept books, playdough and slime, pens, pencils, crayons or paint brushes, wooden toys, board games, batteries or oversized toys.
COVID safety measures are in place to ensure Aussie families can drop off their toys safely.

For more information, visit


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