Support the Australian bushfire appeals


Support the Australian bushfire appeals

As our country continues to battle devastating bushfires and support relief and recovery efforts, we have immense gratitude for the men and women volunteering and working tirelessly to save lives, homes, communities, businesses and wildlife.

Many of you would have already donated to your charity of choice, and we believe that every cent truly counts.

Scentre Group, owner and operator of Westfield in Australia and New Zealand, are supporting relief and recovery efforts through a partnership with The Salvation Army Australia that includes a cash donation of $500,000 and access to our digital media screens and community desks in our centres to support ongoing fundraising.

Through Scentre Group’s workplace giving program, we match our people’s donations dollar-for dollar and any impacted team members have access to our Employee Assistance Program, so they can access relevant support.

It’s also important to recognise the Westfield Helensvale retailers coming on board, who are stepping up and donating dollars to worthy appeals nation-wide.

If you are curious as to how you can shop in solidarity, we have compiled a list of brands below.

The Body Shop

Has pledged $25,000 to The Australian Red Cross.

Tree of Life

Has donated $7,000 to The Australian Red Cross and $3,000 to WIRES. As of today, all sales of Tol2 Recycled Sari Bags will go towards raising money for the Australian bushfires.

The Cotton On Group

Made up of Cotton On, Cotton On Body, Cotton On Kids, Ruby Shoes and Typo. The Cotton On Group is pledging $250,000 to support bushfire relief efforts.

Wesfarmers Group

The parent company to Target Australia has advised their team members that if they choose to join a volunteer service assisting in fighting Australian bushfires they will be supported with paid leave.

Accent Group

Accent Group, including The Athlete's Foot, is donating $100,000 to The Red Cross Australia, and will continue to offer ongoing support throughout the recovery process.


Pandora Australia have made a $25,000 donation to the Australian Red Cross, and a $25,000 donation to WIRES.


Novo is donating 100% of profits for 24 hours from 5pm AEDT Tuesday 7 January to 5pm Wednesday 8 January.

Ella Bache

Is donating 100% of proceeds made on Monday 6 and Tuesday 7 January to RFS fire fighters.


Is continuing to support emergency services and relief efforts, including donations to Foodbank, state governments and directly from stores to relief centres and emergency crews.

Team members at stores across the state have held fundraisers and donated food, water and other essentials, and continue to collect customer donations for the Red Cross at the checkout.

Coles has donated 28 pallets of food and essentials via Foodbank to the Cobargo, Bega and Bermagui evacuation centres, and four pallets of fruit and vegetables for animals at the Mogo Zoo.

NAB, the Commonwealth Bank, ANZ and Westpac

are offering disaster relief packages to those impacted by bushfires in Queensland and New South Wales. The packages include the suspension of certain fees or loan repayments. Westpac is also donating $200,000 to the Salvation Army’s Emergency and Disaster Appeal.


Announced it is donating $500,000 to the Support Through Australian Natural Disasters (STAND) program which will go to the Salvation Army’s disaster appeal.

As more brands come on board, we will continue to update this list. Comment, tag or DM us on Instagram if you know of other brands donating to the cause.