H&M: recycle your unwanted clothes
- 19th Jun - 21st Jul
As much as 95% of clothes thrown away could have been re-worn or recycled. It really gets you thinking; where are the beautiful fabrics of your finest garment really ending up and can we repurpose these?
H&M have launched their Garment Collecting initiative because they believe fashion is far too precious to end up in landfills. You can drop off your textiles - no matter brand or condition - in all their H&M stores across the globe.
Once the old garments have been dropped off in a store, their partner I:CO collects and sort them into three categories.
Rewear - Clothing that can be worn again is marketed worldwide as second hand goods.
Reuse - Textiles that are no longer suitable to wear are converted into other products, such as remake collections or cleaning cloths.
Recycle - Textiles that can’t be reused get a new chance as textile fibres, or are used to manufacture products such as damping and insulating materials for the auto industry.
Find out more about H&M Garment Collecting initiative!
See in-store for more details.