W: What’s exciting about these projects?
SM: Every project is different. Every asset has its own personality that reflects its unique customer demographic and location, so our role is to find and develop this personality, creating a visual experience that will relate to the unique community the centre serves. One centre can be quite glamorous and sparkly, another may be fresh, modern and light-hearted, another layered, diverse and multicultural. Finding and developing these differences is one of the pleasures of our roles.