Following the movement’s initial success, NRL legend Robbie Farah, as well as media personality Tracey Spicer, both of whom lost their mothers to the disease, came on board as ambassadors. Importantly, rather than raising funds, #PurpleOurWorld is about raising awareness, working with the Avner Pancreatic Cancer Foundation, the Garvan Research Foundation, GI Cancer Institute and Pancare Foundation as charity partners.
This year Westfield proudly joins a suite of other corporates supporting #PurpleOurWorld and the pancreatic cancer fight.
Alongside a national SmartSceen campaign featuring the #PurpleOurWorld message, www.westfield.com.au will also showcase an exclusive purple collection in support.
Some important statistics:
- Around the world more than 330,000 people will die from pancreatic cancer each year.
- Only 6.8% of patients live beyond five years after diagnosis. This number has only slightly improved over the past 30 years.
- Pancreatic cancers are the fifth most common cause of cancer-related deaths in Australia.
- Pancreatic cancer receives less than 2% of overall cancer research funding.
- The average survival is just six months.