Food photographer and stylist Charli Burrowes of Me Oh My Girl fame opens up about her early influences, styling philosophy and an inspiring new collaboration with Westfield Garden City.
Westfield: You’re known for creating drop-dead beautiful food imagery. What do you love about working with food?
Charlie Burrowes: It's a challenge. With the less aesthetically pleasing dishes, it’s all about the angle. That's where you get to have some fun and ask, what ingredients in this dish make it delicious? Take a dumpling, for example. Not super-exciting to look at, but if you pull out what's on the inside, I guarantee it'll make your mouth water.
W: What’s your favourite kind of food to photograph?
CB: Desserts! I have such a killer sweet tooth, so I just love creating chaos with hot chocolate sauce and sprinkles.
W: What’s your favourite autumn/winter dish?
CB: Chunky pumpkin soup and crusty bread rolls. Simply the best!
W: Tell us about your new project with Westfield Garden City... What’s the story behind it?
CB: I'm working on the pics now and my mouth is watering. The lovely humans at Westfield asked if I'd like to shoot and style their new Seasonal Flavours imagery. Their brief was beautiful – something really moody, busy and fun that would get folks excited about the crazy good food they have at the centre.
I didn't realise how many food retailers were at Westfield until I got to work with 50 very different dishes. It's insane. I think Westfield wants people to know that their eateries are not eat ’n’ run, but are more of a destination point for a delicious meal and drinks on a Friday afternoon after work.
Walking through the eatery areas, I felt so inspired – it's a shopping centre that's creating a culture, rather than fulfilling a need. I love that they've asked me to help tell that story.