A flurry of ostritch feathers, an explosion of fringed lamé; Alice McCall served up girlish glamour with signature exuberance for her resort 17/18 Bon Bon collection.
Backstage, loaded racks of sumptuous plume-covered clutches, ruffled gowns and glistening shredded jackets caused furore among a set of dazzled onlookers.
Hair was done and then undone, resulting in nonchalent coifs of unapologetic luxury – is it not the ulimate indulgence to allow hair precendence over product?
Girls sported berry-tinged faces, eyes dusted with shimmer and down-played lips.
To the glorious, hypnotising bombardment of '80s synth-pop, the show took shape on an ornate printed, hotel lobby-esque carpet, a metallic gold backdrop reflecting the call for heady, retro whimsy.
Recalling the drama of a bygone era and the excitement of lifting the lid to grandma's dress-up box, McCall let her imagination tumble down the rabbit hole to reveal a mischievous, fairytale future.
In one catchphrase: There's no sugar without spice.