W: What is the best way to figure out what we need to buy?
RE: Start with the fundamentals: do you have a pair of great-fitting jeans? Do you have a classic stripe tee and crisp white shirt? Do you have a go-to jacket? Can your pieces be worn together? This will determine if you have a functional wardrobe that allows you to create many outfits, with minimal clothes. My best tip is to make a Pinterest board of some outfits you would love to replicate and write down the key pieces from these looks that are missing from your wardrobe. If all else fails, you can hire a professional like me!
W: Once we’ve reached the shops, what are your top tips for shopping like a stylist?
RE: Having a list of the things you need will help you stick to a plan and not be swayed by impulse purchases. Impulse shopping is the number one reason we end up with a wardrobe full of clothes and nothing to wear! I also say that if you find something you absolutely LOVE, buy it in another colour... or buy two! This is smart shopping –knowing when something works for you.
W: What pieces should all women have in their wardrobe?
RE: For me, it's a great pair of jeans, a structured blazer, a few good quality basics and a pair of ankle boots. Start here, and you'll be well on your way to building that functional wardrobe!
W: What’s better: sale or investment pieces?
RE: BOTH! The key is to spend that little bit more on quality key pieces that don't date, and less on trend items and bargain 'wardrobe fillers'. It's all about balance. Knowing how to mix the bargain sale pieces with the quality investments to me is real style, and the way I like to dress when it comes to my own wardrobe too.