Welcome to Spring / Summer ’14 – A New Simplicity
Creative Director, David Lawrence
The David Lawrence woman is at the heart of everything we do, she’s a hard-working, modern and multi-dimensional woman who invests in quality. She’s feminine, discerning and elegant and it’s important to her to always look her best; effortless and stylish yet practical. She needs her wardrobe to be as hard working as she is.
‘A New Simplicity’ taps into the spirit of dressing for now, intelligent, modern elegance and pared-back style. This season we bring you a light-filled, feminine collection. Full of versatile separates, bold colours, game-changing prints as well as those classic staple pieces. Staying faithful to our label’s signature aesthetic of premium quality, we’ve also introduced more relaxed, easy-to-wear silhouettes.
The message? We now cater to every moment, expanding our take on 9-5 dressing to after-hours and weekends. It’s a homage to our modern woman.
With new styles arriving every two weeks there’s a lot of exciting pieces to come.