In September 2016, ALEX AND ANI unveiled partnerships with Lifeline and the Australian chapters of the RSPCA, UNICEF and Special Olympics. Each charity has its own symbolic charm with 10 per cent of the retail price of the bangle being donated directly back to the charities.
This March, ALEX AND ANI will continue this journey with the launch of their partnership with the McGrath Foundation and the Arms of Strength charm bangle – a symbol of hope, resilience, and support.
The McGrath Foundation are sincerely grateful to ALEX AND ANI for their support,” said McGrath Foundation Ambassador & Director, Tracy Bevan. “Through corporate partnerships like this we’re able to continue to fund a vital service to communities across Australia through our 117 McGrath Breast Care Nurses, who have helped more than 50,000 families experiencing breast cancer to date.”
CHARITY BY DESIGN is the heart of ALEX AND ANI, grounded in the company’s belief of giving back. It was created in February of 2011 in the USA to spread the ALEX AND ANI ideal of sharing positive energy worldwide. CHARITY BY DESIGN partners with organizations worldwide to impact health and wellness, our planet, children, and empowerment, donating more than US$38.6 million to over 60 non-profit organisations.