Kmart: It feels good to shop sustainable
It feels good to shop sustainable
At Kmart, they want their cotton to feel good….. and to do good. Which is why all of the cotton for thier own brand clothing, towels and bedding is now sustainably sourced, in a way that respects and cares for our planet and the people who produce that cotton.
What do we mean by sustainably sourced?
This means that 100% of the cotton they source for their own brand clothing, bedding and towels, is now ordered as Better Cotton, organic or recycled. The last of their own brand cotton clothing, bedding and towels currently in store will have transitioned by the end of the year.
And there’s more to our sustainable story
As well as their commitment to sustainably sourced cotton, they’ve partnered with the Better Cotton Initiative (BCI) to make cotton production better for the environment it grows in, and better for the people who produce it, both here and abroad.
Kmart loves cotton, and they know you you do too. Which is why they want cotton that’s better for everyone.
Transforming cotton production worldwide
Cotton is an important material for Kmart and supports the livelihoods of over 250 million people around the world. Although the cotton industry has achieved significant improvements in resource efficiency and sustainable farming practices in the past decade, there remain social and environmental challenges in some countries, such as high pesticide and water usage.
As a large cotton user Kmart believe they have a responsibility to source cotton in a way that minimises impacts on the environment and set a commitment to source 100 per cent of our cotton as Better Cotton, organic cotton or recycled cotton for our clothing, towel and bedding ranges by July 2020*
As part of this commitment, Kmart are partnering with the Better Cotton Initiative (BCI) to improve cotton farming globally.
BCI exists to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future, by developing Better Cotton as a sustainable mainstream commodity. The program achieves this by encouraging continuous improvement in cotton farming practices – such as water usage and land management - by applying best practice standards, training, monitoring and assurance. Better Cotton is not physically traceable to end products. However, Better Cotton farmers benefit from the demand for Better Cotton in equivalent volumes to those we ‘source’.
BCI is growing rapidly – accounting for over 20 per cent of global cotton production and sourced by over 93 brands and retailers around the world. It is truly a shared effort, encompassing people and organisations all the way from farms to fashion and textile brands.
Through their partnership with BCI and our relationships with our suppliers, we’re working together to ensure a brighter future for the cotton industry and those whose lives depend on it in countries including Brazil, India, China, Bangladesh and Australia.
For more information please visit bettercotton.org/learnmore.
*excluding footwear, accessories and all functional trims (e.g. zips) and decorative details (e.g. lace or ribbons)