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Soul Origin: Experience the Soul of Specialty Coffee

At Soul Origin, they don’t just serve coffee—they craft it. Known as one of Australia’s leading fresh food brands, Soul Origin proudly offer high-quality Specialty Coffee made from premium beans with bold, flavourful profiles.

But what exactly is Specialty Coffee? It’s not just a fancy label. It’s the gold standard of coffee, where every single step of the bean’s journey—from farm to cup—is handled with care and precision. Defined by the Specialty Coffee Association back in the 1970s, Specialty Coffee is evaluated on exceptional characteristics like aroma, flavour, and acidity. Think chocolate, almonds and toffee, all tied together in a smooth, satisfying brew. Yes, it tastes as amazing as it sounds.

Great Coffee, Every. Single. Sip.

Their commitment to quality doesn’t end with their beans. Prepared fresh in every store by skilled baristas, Soul Origin coffee comes as espresso-based beverages in 15 different varieties, including hot or iced options. No matter your coffee preferences, Soul Origin have something for everyone.

Plus, with beans sourced directly from farmers and mill producers, such as Soul Origin’s dedicated team in El Salvador, every sip connects you to the heart of the coffee-growing communities. Transparent, ethical, and oh-so-delicious.

Soul Origin's National Coffee Manager, Sam Taylor, explains it best, “At Soul Origin, Specialty Coffee is more than just a drink; it’s an experience. We’ve put our heart into making sure every blend, every bean, delivers an unforgettable coffee moment. If it doesn’t meet our standards, we’ll replace it, no questions asked. That’s the SO Guarantee.”

Specialty Coffee Guaranteed

Their new SO Guarantee Offer launches June 16th. If your coffee isn’t meeting their Specialty Coffee standards, they’ll replace it. No fuss, no guilt, just great coffee. Why settle for average when exceptional is just a sip away?

Rewards for Coffee Lovers

Join the Soul Mates Loyalty Program and receive a free coffee as a welcome gift. Plus, for every five visits, score a $5 reward and gain access to exclusive offers. Sipping great coffee has never been so rewarding.

Soul Origin has been serving Specialty Coffee with passion and precision since day one. They take pride in every single cup and are excited to continue educating their customers about what makes Specialty Coffee so extraordinary.

Visit them across their 165 stores in Australia for your coffee fix or grab a bag of beans for the ultimate at-home brew. Because at Soul Origin, good coffee is a given—but great coffee is guaranteed.

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