Purebaby casting call Winter 19 campaign


Purebaby casting call Winter 19 campaign

Purebaby is looking for the face of their Winter 19 campaign

Australian owned and organic childrenswear brand, Purebaby, is on the hunt for sweet little faces to feature in their upcoming Winter 2019 campaign.

An event that has attracted hundreds of entrants season upon season, the Purebaby Winter 2019 Casting Call will be held at Westfield Doncaster on Thursday, 25 October.

The Casting Call gives a handful of little ones the opportunity to feature in campaign imagery for an industry pioneer. Launched in 2002, Purebaby has paved the way for childrenswear that is functional and beautifully designed, whilst respecting the world where our children live, learn and play. Today, Purebaby has a total of 23 stores and they continue to grow.

All parents whoenter their little boy or girl into the competition will be gifted with a beautiful photograph taken by a professional photographer on the day. Parents are also encouraged to share their photograph on social media using the hashtag #pbcasting18, to enter the draw to win a $1,000 Purebaby gift voucher. A panel of judges will shortlist entrants and decide which lucky winner will be flown to Melbourne for the photoshoot. Launched in 2013, Purebaby’s Doncaster boutique has hosted numerous Casting Calls, most recently in September 2017.

Westfield Doncaster level 1 opposite Lorna Jane.

Thursday 25th october 10:00am - 3:30pm


Must fit a size 000, 0 or 2.

Parents must fill out a Casting Call form for their child to enter, available here or on the day.