Superdry: Launches 'Jackets Made Better' campaign

The ‘Jackets Made Better’ collection, which features jackets filled with either Responsibly Sourced Down fill or the recycled plastics of up to 30 plastic bottles per jacket, speaks to the wider goals of the global brand which seeks to become the most sustainable mainstream fashion brand in the world by 2030.

Shot across rural and urban NSW, the Superdry campaign featuring Ewing pushes the brand’s sustainability messaging to the forefront by featuring the brand’s most recycled and ethically sourced product to front of frame whilst also showcasing the beauty of some of the region’s most heavily affected flood areas from this year’s natural disasters. The campaign focuses on the small towns of Joadja and Mittagong in the states southeast featuring local businesses including the Joadja Distillery and unique experience providers Unyoked.

The collection is now available in-store and online at superdry.com.au