The first Midas boutiques opened their doors in 1976 under the name of Snobb. It presented European, high fashion footwear in a lush environment. The name was short-lived and was soon changed to Midas. Midas: where all things turn to gold! Midas is an iconic shoe brand synonymous with uncompromising quality and timeless elegance. Inspired by the latest looks from Italy and the boardwalks of Europe, Midas strives to bring fashion forward pieces to Australian women of discerning taste. Luxurious leathers and a certain understated chic mark the Midas collection as a mainstay in the hearts of those who value style and substance.