The new formula you need to try from M·A·C now
You already know and love our iconic Powder Kiss Lipsticks, but now it’s time to introduce you to the newest members of the Powder Kiss family; Powder Kiss Liquid Lipcolour and Powder Kiss Soft Matte Eye Shadow. With soft-focus matte formula, they’re designed to give colour and comfort to achieve an on-trend, blurred-like effect for both your lips and lids.
But before we get too far ahead of ourselves, let’s break down each formula…
Meet Powder Kiss Liquid Lipcolour. If you’re a fan of our Powder Kiss Lipsticks, you’re going to love this innovative new formula. Boasting 10 hours of hydration, not only does it provide a bold, high-impact colour for your pout but it feels creamy, weightless and wearable once applied. “I love the way the Powder Kiss Liquid Lipcolours glide onto the lips and leave a pillowy-soft feel with rich lasting colour,” says National Education Manager Ocea McKenzie. We also can’t forget the special blend of vitamin E, emollients and powders that are on hand to ensure that the whipped, mousse-like formula won’t settle into any fine lines nor flake, and that the creamy matte finish looks and feels both soft and smooth.
As for the shade line-up, you won’t be disappointed. Powder Kiss Liquid Lipcolour is available in 17 richly pigmented colours, from bold berry tones like Burning Love to vibrant pinks (try Billion $ Smile) and reds, to gorgeous neutrals to suit every skin tone that are ideal for everyday wear. Ocea’s go-to hue? “Crossfade is a gorgeous pastel peach that is perfect for lips and your cheeks,” she says. Just dab it onto the apples of the cheeks and blend to ensure a seamless finish.
Next up, Powder Kiss Soft Matte Eye Shadow. They’re velvety soft to touch and blend like a dream, and if you’re looking for the perfect accompaniment to your new liquid lip colour, the Powder Kiss Eye Shadow delivers a diffused, soft matte finish to elevate your next eye shadow look. A soft-focus filter technology ensures that the shadows create a slightly diffused, blurred-like effect so the colour won’t settle or crease; instead, the silky soft formula glides on with ease making it perfect for makeup novices and experts alike. “It’s like a veil of silk draped on the eyes,” says McKenzie. “The colour payoff is full, yet it hardly feels like there is anything there.”
The formula and finish aside, what we’re loving is the 12 tonal shades that Powder Kiss Eye Shadow comes in. If you’re a fan of monochromatic makeup look, each hue is designed to complement your Powder Kiss Liquid Lipcolour to ensure a statement-making finish, regardless of how bold you decide to go. “I swear by the shade What Clout!; it’s the perfect neutral base,” adds McKenzie.
The M·A·C Powder Kiss Liquid Lipcolours and M·A·C Powder Kiss Soft Matte Eyeshadows are available at M·A·C in-store, online and at department stores now.