Hype DC has set the standard for footwear retail in Australia. Not just a retailer, Hype DC has grown into a brand in their own right. They have maintained the same approach since their humble beginnings in 1998, carefully curating our product range, unique shop-fits and engaging visual merchandising. Customers are welcomed in an environment where they're immersed in the Hype DC brand stories & product, in which creates an unrivalled footwear experience.

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