"ALL IN" - Retailers Unite


"ALL IN" - Retailers Unite

General Pants Co., Level 1

Over 40 of Australia’s leading retailers with a combined network of 1,000+ stores have joined forces to provide 100% of profits from this Thursday 9th January to the Australian Red Cross Disaster Relief and Recovery Fund.

As businesses who rely on the goodwill of their communities, the collection of local and international brands united proactively for the nation-wide initiative, seeing it as an obligation to step forward and support those that support them, collectively making a real difference. This initiative provides an opportunity for people in each state and territory, and at home through online donations, to get involved.

The retailers and supporting partners include: Abrand, Afterpay, Ben Sherman, Brixton, Cue, Dr Denim, Farage, General Pants Co., Globe, Hush Puppies, Lacoste, Lee, Levi’s, Local Supply, Misfit, M.J. Bale, Nautica, Neuw, Nudie Jeans, Okanui, Rodd & Gunn, Rolla’s Jeans, Speedo, Stussy, The Iconic, The North Face, True Alliance, UGG, Veronika Maine, W.M. Ritchie Australia, Wrangler, XLarge.

Money raised by ‘ALL IN’ for the Australian Red Cross Disaster Relief and Recovery Fund will be used to:

1. Welcome people in evacuation centres and recovery hubs. Listening, comforting, making people’s wellbeing their number one priority.

2. Locate missing loved ones through Red Cross’ Register.Find.Reunite service.

3. Provide emergency grants to those who’ve lost their homes to fires this summer, to cover immediate and everyday expenses.

4. Stay long after the disaster has passed via 1:1 support as people recover, and resilience programs for the wider community.

5. Provide ongoing training, education and community outreach in preparation for the next disaster, be it here in Australia or further afield.

In conjunction with purchases made on Thursday, select retailers of the ‘ALL IN’ initiative will also be taking additional donations to the Fund instore and via their individual websites.

People wishing to donate directly to the Australian Red Cross can do so at https://www.redcross.org.au/allin

General Pants Co.