Cue: Cue x Good Earth Cotton®

Cue are excited to be working with Good Earth Cotton®, the world’s only carbon positive cotton farm, to manufacture styles that can be traced from the farm to the shopfloor using FibreTrace® technology.

FibreTrace® embeds a luminescent pigment into the raw cotton fibres which can be scanned at every stage of the supply chain. With this technology, you can now see exactly where the fabric came from before you add the style to your wardrobe.

Discover the Cotton Cloque Drop Waist Dress, the first Good Earth Cotton® garment crafted by Cue and scan the QR code in-store to track its journey! Available now in select Westfield stores and online.

This partnership is another significant step in Cue’s sustainability journey. The company is working closely with their long-term manufacturers to continue introducing Good Earth Cotton® into future product lines.