Established in 2004, alice McCALL is the eponymous label of fashion designer, Alice McCall. With a focus on intricate detailing, season after seasons, the brand’s designs remain uniquely feminine. Playing with the graphic use of space and colour, experimenting with fabric techniques from delicate hand embroidery to developing custom in-house designed laces, the concept of ‘craft’ is something that remains core to the brands DNA. The resulting designs are pretty and feminine, chic and bohemian – instantly recognisable as an alice McCALL creation.
Brand fans include Beyonce, Kendall & Kylie Jenner, Katy Perry, Kylie Minogue & Margot Robbie to name a few, while international influencers such as Rocky Barnes, Sarah Ellen, Chriselle Lim & Mimi Elashiry are all regularly spotted in an alice McCALL creation.