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  • 0293694972
  • About

    Established in 2004, alice McCALL is the eponymous label of fashion designer, Alice McCall.

    The brand’s design aesthetic is driven by the overriding tastes and interests of Alice herself. The resulting product is playful, quirky and fun with a kick of sexiness. McCall’s love of vintage clothing can be seen throughout each collection with injections of flared silhouettes, belled sleeves and pastel tones. While working as a stylist in London for Conde Naste, she began selling one of a kind, silk pieces on the side as a hobby.

    Identifying a niche to create playful yet wearable feminine pieces with a focus on intricate detailing, in 2004 the alice McCALL brand was born. Her pieces experiment with fabric techniques from delicate hand embroidery to developing custom in-house laces. The concept of “craft” is something that remains core to the brand’s DNA and the resulting products are instantly recognisable as an alice McCALL creation.