Ella Baché, born from a passion for skincare, was founded with the mission to create personalized skin solutions designed to meet the unique needs of the Australian climate. From the very beginning, Madame Ella Baché brought skincare to the Australian market, emphasizing the belief that “no two skins are alike.”

With over 70 years of research and expertise, Ella Baché understands that skincare is not a one-size-fits-all approach. Our personalized Skin Solutions are crafted to enhance skin health and deliver visible, real results that are tailored specifically for you.
The 2025 “In My Own Skin” campaign marks the next chapter in our ongoing celebration of natural beauty, embracing the uniqueness of every individual’s skin. The campaign showcases a range of skincare solutions customized for diverse skin conditions. It features model Abigail O’Neill, alongside emerging talents Jasmine Gee and Ploy, all of whom reflect the brand’s vision of authenticity and confidence.
Since its April launch, the campaign has gained traction across digital and print media platforms, generating significant coverage and engagement.

“We are proud to launch 'In My Own Skin,' a campaign that celebrates individuality, inclusivity, and skin that thrives,” said Pippa Hallas, CEO of Ella Baché.

The campaign was featured in The Sunday Telegraph, spotlighting Abigail O’Neill, a 50-year-old grandmother and one of the faces of the 2025 campaign—a true testament to the power of natural beauty.

In the digital space, the campaign has been spotlighted in stories from Facon Magazine and Beauty Directory. Spa + Clinic also ran a feature on Lycopene and the launch of the newly formulated Neobright Correcting Night Cream. Additionally, content creator Jessie Pinal and influencer Michelle Lai have both shared their experiences with the brand, showcasing products such as the Neobright Correcting Serum.
To celebrate the launch, Ella Baché has partnered with Active Skin, allowing customers to order their favorite products directly to their homes. Active Skin, one of Australia’s earliest online skincare platforms, has long been recognized as a leader in the beauty industry, offering the best in Australian skincare. Much like Ella Baché, Active Skin shares a commitment to delivering products designed for the diverse needs of Australian skin.

With the “In My Own Skin” campaign, Ella Baché continues to empower individuals to embrace their natural beauty, providing skin solutions that help their skin thrive.