Say hello to our glamorous new Gucci store
Westfield is thrilled to announce that Gucci has thrown open the very glamorous doors of its new store, situated on the level 4. The store boasts over 1,540 square feet, to showcase the complete collection of men’s and women’s handbags, shoes, jewellery and accessories.
In keeping with the elegant and contemporary eclecticism that characterizes Gucci’s new collections, the store sees the combination of traditional and modern, industrial and romantic. Soft elements like velvet walls in dusty pink and red, offset by industrial elements, result in a space that entices, surprises and feels personal to Gucci. The concept complements the House’s product offering, including the highly anticipated Gucci Prefall 2018 collection, which will be one of the first available in the new space.
Contrasting merchandising elements represent different design codes, combining to create curiosity, inviting customers to feel like they are constantly discovering new aspects of the store. This journey is mirrored in the fact that travel is a central theme of the new store design, referencing the history of the House, specifically, through the use of the aesthetic codes of luggage - and the trunk in particular - to create decorative elements.
Gucci Gucci Ooh!