Logo by Ted Baker
Introducing Ted’s newest collection, Logo by Ted Baker. This capsule takes inspiration from the brand’s early days and Ted’s own logo, reinterpreting these for a contemporary take on a classic.
This range marks Ted’s first launch consisting of styles for both men and women, in a new offering that signals the return of the logo to the brand.
For men, hooded sweatshirts have been updated with branded monochrome drawcords and trims, while tees are adorned with an all-over TB-initialled embroidery. Womenswear cuts a similar path, with curved hems on sweatshirts, graphic logos on T-shirts, and a bold logo design on a knitted top.
A trans-seasonal colour palette of khaki, grey and black is offset with soft pinks and blues, designed to slot seamlessly into existing wardrobes.