CLIENTELE

The catchment area for Westfield Sydney spans across four regions. The main trade area is defined as the central sector and inner region¹.

The target audience for Westfield Sydney can be catergorised into 3 customer groups - Sydney Residents, CBD Workers and Tourists¹.

Sydney Residents
Sydney’s population in 2007 was 4.3 million, with approximately 1.4 million people residing in the central and inner regions shown on the map (main trade area)¹.

By 2011, resident numbers in Sydney are forecast to increase to 4.5 million, including 1.5 million in the main trade area¹.

In the year to 30 June 2008, the total resident retail spending market in the Sydney metropolitan area was estimated to be worth around AU$51 billion, with approximately AU$19 billion of that retail spending generated in the main
trade area¹.

In August 2008, Sydney’s resident retail spending was forecast to grow at an average of 2.1% per annum between 2008 and 2011¹.

The main trade area for Westfield Sydney has high saturation of the following Mosaic classification types; Privileged Prosperity (the most affluent families in the most desirable locations), Academic Achievers (wealthy areas of educated professional households), Young Ambition (educated and high-earning young singles and shares in the inner suburbs) and Metro Multiculture (medium to high density areas with much cultural diversity)².

The highest income areas in Sydney are generally situated in the central and inner regions, and incomes are particularly high in the central and inner north sectors¹.

CBD Workers
An estimated 355,900 people were employed in the City of Sydney in 2006, including an estimated 230,400 people working within the area forming the immediate catchment of Pitt Street Mall, most within a 10-15 minute walk. The total workforce in the City of Sydney is forecast to increase to over 374,000 by 2011, including 254,000 in the immediate catchment of Pitt Street Mall¹.

The retail spending of CBD Workers in the immediate catchment of Pitt Street Mall was estimated at AU$926 million in 2008 and is forecast to increase to around AU$1 billion by 2011 ($2008)¹.

Workers in the immediate catchment of Pitt Street Mall are predominantly employed in financial and insurance services or professional, scientific and technical services industries. The people employed in this area also include a large number in the public administration and safety industry and administrative and support services¹.

Tourists
Over 10 million domestic and international tourists visited Sydney in 2007, with an additional 17.1 million day trippers¹.

In the year ending December 2007, the total retail spending of tourists staying within the immediate catchment of Pitt St Mall was estimated at around AU$2.1 billion¹.

Source¹: Urbis JHD 2008
Map Source¹: Urbis JHD 2008
Source^2: Pacific Micro Marketing 2008