SABA launches Autumn/Winter ‘12 Collection

SABA, one of Australia’s iconic fashion brands launched its Autumn/Winter ‘12 campaign, A New Dimension.

The campaign represents a new modernity; a simple yet elegant approach to fashion that's reflected in SABA's strong collection of cut and shape, enhanced by rich hues, patterns and textures.

SABA, Head Designer, Claudine Wallis said, “Being a pioneer of modern day dressing, The Autumn/Winter '12 collection is a nod to the 60s and 70s. Highlight themes for this season also include; clean couture, jewel tones, colour blocking and animalistic elements.  The brand campaign, in A New Dimension was inspired by modern architecture, clean lines and graphic angles to give it an edge”.

The collection showcases a modern progression of the brand's 'modern-classic-with-a-twist' ethos – the unique SABA handwriting that's widely sought after. With sharp tailoring and intelligent simplicity, the SABA Autumn/Winter '12 collection has an authenticity that inherently aligns itself with a backdrop of directional and architectural elements, simultaneously underpinning the brand’s modern ideology, and creating a stunning standpoint in the process.

It's a new way of seeing. A new way of dressing. It's SABA from a new angle.

SABA is a leader in the fashion sector and the focus for Autumn/Winter '12 is to build upon this reputation by extending the brand in exciting and innovative ways. SABA is furthering its influence on Australian fashion with an up-to-the minute lifestyle collection that will bring a new dimension to the brand.

SABA is located on Level One