Witchery White Shirt Campaign 2011

Witchery has announced the launch of the 2011 White Shirt Campaign, with the aim of raising funds and awareness for the Ovarian Cancer Research Foundation (OCRF).

A key part of Witchery's fundraising efforts is the White Shirt collection, a specially crafted capsule collection available in Witchery stores across Australia and New Zealand and online at witchery.com.au. Comprising of three shirts for men and seven shirts and a classic tote bag for women, 100 per cent of the gross proceeds from the sale of the capsule collection will go directly to the OCRF.

Witchery has also produced their signature Silver Gift collection to compliment the White Shirt collection, donating five dollars from the sale of each piece directly to the OCRF, making the collection a beautiful gift to share.

Witchery has a proud tradition of working together with the OCRF. Since the inception of the partnership, Witchery has raised over $2 million through the unwavering support of their customers.

2011 also marks an extraordinary moment in the history and the work of the OCRF with the launch of the inaugural OCRF White Shirt Day, an annual event that will become synonymous with increasing public awareness of ovarian cancer. On May 19th 2011, Australians will unite to show their commitment in the fight against this insidious disease.

The exclusive limited-edition collection will arrive in Witchery stores and on witchery.com.au from Thursday the 5th of May 2011, with 100 per cent of the proceeds going towards the continuation of the life-saving research of the OCRF.

Witchery is located on Ground Level near Myer.