Fashion Targets Breast Cancer

It could be your mum, your sister, your partner, your daughter. You.

This year alone it is predicted that approximately 14,000 women in Australia will be diagnosed with breast cancer.

Australia's leading fashion personalities, models and actresses, along with their favourite high street brands are fronting the 2011 Fashion Targets Breast Cancer (FTBC) campaign. The high impact campaign encourages young women to dig deep and add to their wardrobe to save a life by purchasing a black and white item from supporting fashion labels in stores and online now.

Join personalities such as Gail Elliott, Erika Heynatz, Annelise Seubert, Jodhi Meares, Zoe Naylor, Natalie Gruzlewski and Lara Bingle who are leading the charge to lend their support for FTBC, each holding the cause close to their heart. You can help by adding to your wardrobe and buying a black and white limited edition product from one of seven retail partners and a minimum of 25% of your purchase will go directly towards research into breast cancer. The 2011 collection includes black and white fashion from some of Australia's leading retailers including CUE, PeepToe, Seafolly, Metalicus, Seduce, Secrets and Cotton On Body.

Gail Elliott comments:

"This is very important because it brings awareness at an early stage to girls and women. If you know early on that you could possibly have breast cancer, you're more likely to survive; you can do something about it."

Fashion Targets Breast Cancer raises income to support research projects into breast cancer in women 40 years and under. The research covers every aspect of breast cancer from increasing an understanding of genetics to improving ways to support women and their families. Since 1997, the campaign has raised over $2 million for vital breast cancer research in young women.

The History of Fashion Targets Breast Cancer

In 1994 Ralph Lauren honoured the wishes of his dear friend Nina Hyde, the Fashion Editor of the Washington Post who had tragically succumbed to breast cancer. He launched the first Fashion Targets Breast Cancer collection at New York Fashion Week with a team of supermodels striding down the runway in t-shirts with the now world famous FTBC logo.

Four years later in Australia, it all started with just one t-shirt worn by the effervescent Sarah Murdoch; who is still a strong ambassador for the National Breast Cancer Foundation.

It's Australia's only national community-funded foundation established to support research into preventing and eradicating breast cancer.

Today the FTBC campaign is active in over 10 countries. The campaign is important because breast cancer doesn't discriminate.

Visit www.fashiontargetsbreastcancer.org.au for more information.

SHOW YOUR SUPPORT BUY PURCHASING ITEMS FROM THIS RANGE AT WWW.WESTFIELD.COM.AU OR VISIT ONE OF THE SELECTED RETAILERS AT YOUR CLOSEST WESTFIELD SHOPPING CENTRE.

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