Sportscraft has been in the fashion retail business since 1948 and has come a long way, yet still retains true to its core value of being an iconic Australian fashion brand specialising high quality, tailored casual wear. And this season's spring/summer line is no exception for the stalwart of the local clothing scene.
Sportscraft's designers have an amazing gift of knowing their clientele so well that they can mix in current trends with pieces they know their fans already know and love. Casual cool is simple and elegant, from printed dresses to brightly coloured pants, the label's spring/summer range has something for everyone.
Despite the fact that the brand often is seen as having a more mature customer, the latest collection has the look and feel of much younger, fun-loving and slightly more adventurous wearer. This line contains polka dots of all sizes, colour-rich floral prints and stripes, as well as colour blocks in summer hues of tangerine, magenta and canary yellow. Perfect for a family lunch, a lazy afternoon aboard a yacht or perhaps simply shopping at an outdoor market, Sportscraft has definitely nailed the art of being elegantly chic and still on-trend this summer.